· by Hans de Kok
A dealer portal: your dealers sell, you stay in control
If you sell through dealers, you depend on others to quote your product correctly. An old price list in a folder, a specification that has changed twice since, a dealer phoning to ask how his order is doing: it costs everyone time. That is why many of our customers use Qmaze as their dealer portal.
You stay in control
Dealers create their quotes and orders themselves in the portal. The big advantage is that you, as the supplier, know exactly what is happening:
- You see which dealers are quoting, and what. So you know where things go well and which dealer could use some extra attention.
- Everyone works with the current specifications and prices. You change a product or price once, and from that moment every dealer uses it. No more old price lists in circulation.
- Rules apply to everyone. A dealer can't order a combination that can't be built either.
Order status without e-mails and phone calls
The portal shows dealers, and if you like their customers too, the progress of every order. Linked to your ERP this can be very detailed: confirmed, in production, ready to ship, with the expected delivery date. The dealer has all the information he needs, without e-mailing or phoning your back office.
More than quotes and orders
Because your dealers already work in the portal, customers also use it for:
- ordering spare parts;
- sharing documentation, such as manuals and installation instructions;
- information about new products, so every dealer is informed at the same time.
Unlimited dealers, without extra licence costs
With Qmaze you don't pay per user. You can add as many dealers and logins as you like, without extra licence costs. A new dealer, or an extra salesperson at an existing dealer, is not a cost item but simply a new login.
Starline, market leader in polyester swimming pools, has worked this way with dealers across Europe for years.
How to start
Start with a few dealers who like to think along. Give them a short training, collect their comments and adjust the portal accordingly. Then roll it out to the rest. If your ERP is linked, dealer orders go straight into it as well; read more in Connecting a configurator to your ERP.